BRAND DEVELOPMENT & CONTENT
Apajove / Callisto
IT solutions provider Apajove wanted to foster more new business opportunities and increase lead generation. To achieve these goals, Apajove partnered with Cube3 to develop a comprehensive marketing strategy including the creation of impactful marketing materials and campaigns that
Key challenges
Apajove faced several marketing challenges:
- Limited brand visibility: Apajove's brand presence was not sufficiently established in the market so there was limited visibility among potential customers.
- Ineffective lead generation: Existing marketing efforts were not generating enough leads or converting prospects into customers effectively.
- Lack of engaging content: Apajove lacked compelling marketing assets and campaigns that engage its audience and communicate its value proposition.
Solution
We developed and implemented a comprehensive and targetted marketing strategy including:
- Brand positioning and messaging: We refined market positioning and messaging, ensuring clarity and consistency when communicating Apajove’s value proposition to its target audience.
- Marketing asset development: We created a suite of new marketing assets including brochures, presentations, case studies, and whitepapers. These showcased Apajove's expertise and success stories in a compelling and creative way.
- Campaign strategy and execution: We devised targeted digital marketing campaigns focused on lead generation and new business acquisition. These included email marketing, paid social ads and content marketing.
- Website optimisation: We conducted a thorough audit of Apajove's website to identify conversion barriers and areas of opportunity. This enabled us to optimise accordingly, enhancing content for SEO and creating new opportunities for lead generation.
- Performance tracking and optimisation: We implemented robust tracking and analytics tools to monitor the performance of marketing campaigns in real-time. This allowed for continuous optimisation and refinement of strategies to maximise ROI.
Results
The collaboration between our team and Apajove resulted in tangible business growth, generating brilliant results including:
- An increase in new customers, high-quality leads and new business opportunities.
- Brand visibility and market presence improved significantly.
- Higher levels of audience engagement, as evidenced by increased website traffic, social media interactions, and email open rates.
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We understand that not all marketing performance challenges come with clear solutions. Let’s arrange a 30 min informal chat end explore how we can help.
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