TRANSFORMING DEMAND GENERATION PERFORMANCE
One Beyond | Case Study
The Challenge
One Beyond, a forward-thinking company dedicated to building transformative software solutions across UK and Europe, sought to enhance its marketing operations to improve quality lead flow, increase demand and providing sales with the necessary tools to sell.
The Solution
We engaged in a comprehensive review and analysis of historical marketing activity and performance using the proprietary 'Growth Model' framework. This process aimed to identify actionable opportunities for optimising budget allocation and establishing a clear strategic roadmap for transformative growth.
To gain deeper insights into its target audience, we conducted thorough customer analysis’ and research, resulting in the creation of ideal customer profiles. By leveraging data discovery platforms, the company built highly targeted prospect lists and enriched its customer data. Additionally, we worked to aligned brand messaging, content, and campaigns across all digital channels to ensure highly targeted and consistent communication.
Our approach provided a quick improvement across all channels, along with reducing lead acquisition costs and doubling organic lead conversions.
OUR APPROACH
Growth Consulting
We began by conducting a thorough analysis of One Beyond's core performance metrics, customer profiles, and brand alignment. This involved a deep dive into their customer touchpoints, content and media performance, and marketing software and workflows.
By identifying areas of inefficiency and opportunities for improvement, we developed a tailored strategy to enhance One Beyond's marketing operations.
Customer Profiling & Data Analysis
Cube3 aided One Beyond in constructing detailed ideal customer profiles through comprehensive data analysis.
By delving into customer characteristics, behaviours, and needs, Cube3 ensured that each profile precisely represented One Beyond's potential customer base.
This enabled the identification of promising prospects and the development of tailored engagement strategies.
Messaging & Content Alignment
We provided guidance in brand positioning, aligning One Beyond's brand more closely with its products, services, ethos, and values. Through collaborative and insightful processes, Cube3 augmented One Beyond's brand positioning to resonate powerfully with its target market, fostering increased recognition, loyalty, and growth.
Marketing & Sales Assets Design
Cube3 conducted thorough audits and reviews of One Beyond's existing marketing and sales assets. By enhancing and aligning these assets, Cube3 ensured consistency in messaging and optimised them for engagement and conversion.
Content & Media Strategy
Cube3 crafted strategically aligned content and media strategies aimed at boosting prospect engagement and enhancing lead generation performance. By creating valuable content tailored for various platforms and touchpoints, Cube3 facilitated deeper connections with One Beyond's audience, driving them further along the sales funnel.
Website Performance Optimisation
We conducted a comprehensive UX and performance review of their website. This resulted in a strategic restructuring of content, enhancing its quality and relevance. We streamlined the content flow to guide users more effectively through the site. Additionally, we improved the visual characteristics to create a more engaging and memorable experience, ultimately contributing to improved performance.
Results
In 6 months we’ve seen…
- ANS Group achieved its goal of aligning marketing and sales to accelerate new business and revenue. Our ‘one team’ approach improved communication, efficiency, and led to shared ownership between marketing and sales.
- Stronger coordination between marketing activities and sales objectives lifted lead generation and conversion rates, directly fueling new customer acquisition and revenue growth.
- Strengthened ANS Group's positioning within the market, increased brand visibility and continuously improved performance through data analysis.
+645%
Increase in Impressions
+234%
Increase in Clicks
+833%
Increase in Conversions
-14%
Reduction in CPA
LET’S CHAT
We understand that not all marketing performance challenges come with clear solutions. Let’s arrange a 30 min informal chat end explore how we can help.
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